• hibi+ TSUTAYA BOOKS Novel Project 2025 -Experience The Story and Fragrance together

    Yugure ni kanaderu (Playing at Dusk) is a new fragrance based on Marika’s award-winning story, in the 10 MINUTES NOVEL PROJECT.  This is a project collaborated by hibi and TSUTAYA BOOKS.

    Now available at TSUTAYA BOOKS and TSUTAYA BOOKSTORE in Japan. Scan the QR code on the hibi box to read the novel while enjoying the fragrance for a memorable multi-sensory experience.

  • A standing postcard printed "Thank you, 10th Anniversary, since 2015", and the message: Dear hibi lovers, Today, bibi celebrates its 10th  anniversary. Thank you very mch for everyonw who enjoys hibi.

    In celebration of hibi's 10th Anniversary

    Thank you for supporting hibi in the past 10 years. We lunch a Special Edition assortment pack which contains 8 of our best selling incenses.

    Special edition 
  • A burning incense stick on a beige  flower-shape Seto potcelain tray. Next to it is a regular box of Hibi 10 Minutes Aroma incense box containing 8 incense sticks.

    Seto Incense Trays

    Four new Seto incense trays are added to the hibi collection. Seto is known for making the “setomono” glaze wares that are cherished for tea ceremonies, celebrations and well sought after by collectors.

    Oct 2024

  • hibi Tokyo Store Grand Opening

    hibi opens its retail store in Kuramae, Tokyo

    Sept 2023

  • CLASSY Magazine, Japan

    Dec 2021

  • CBCLIFE: This makes scents

    Dec 10, 2018

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