• Incesen matchbox labeled 'hibi' held against a sunset sky

    TSUTAYA BOOKS Limited Edition Product ExperienceThe Story and Fragrance together

    Yugure ni kanaderu (Playing at Dusk), a new fragrance based on Marika’s award-winning story, in the 10MINUTES NOVEL PROJECT. 

    Now available only atTSUTAYA BOOKS and TSUTAYA BOOKSTORE in Japan. Scan the QR code on the hibi box to read the novel while enjoying the fragrance for a memorable multi-sensory experience.

  • A standing postcard printed "Thank you, 10th Anniversary, since 2015", and the message: Dear hibi lovers, Today, bibi celebrates its 10th  anniversary. Thank you very mch for everyonw who enjoys hibi.

    In celebration of hibi's 10th Anniversary

    Thank you for supporting hibi in the past 10 years. We lunch a Special Edition assortment pack which contains 8 of our best selling incenses.

    Special edition 
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    hibi opens its retail store in Kuramae, Tokyo

    Sept 2023

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    Dec 2021

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    Dec 10, 2018

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